Can Digital Marketing Be Better Than Traditional Marketing?
The debate involving weather Digital Marketing or Traditional Marketing is better has been going on since ages now. It is indeed, a tough decision to make when it comes to choosing the right one for your business.
Marketing, however, is an aspect of business that can’t be ignored. Thus, choosing the right type of marketing is essential to growing your business and in the process not losing out on money.
While Traditional Marketing has its own set of advantages over Digital Marketing, Digital marketing has been able to prove itself as the successor. Want to know why? Below mentioned are 10 reasons why Digital Marketing can be better than Traditional Marketing:-
Cuts down cost, A lot
It’s no surprise that putting out ads on Newspapers, radio or television can burn a big hole through your pockets. Which is not the case when it comes to digital.
Even the smallest businesses can get great results by opting for digital marketing which costs little and can boost profits. Even students with low financial support can get their startups to grow with the help of Digital Marketing.
Exposure Levels That Impress
It’s difficult to say that ads printed on newspapers or broadcasted on television end up reaching the majority of the population. They are unfortunately limited to a certain geographical boundary.
On the other hand, with digital marketing, you can reach out to people on a global level. Of course, you can also choose a specific area you wish to target, but it’s always better to leave no stone unturned, right?
Very High Engagement
With Traditional Marketing, the scope of interacting with your audience is pretty much very low. The only way to know whether or not your ad has worked is when you get actual response coming in.
Real time engagement is possible with Online marketing. There are endless possibilities when it comes to connecting with your audience. Chat bots, emails, social media are just a few to be named.
It’s no doubt that there needs to be equal or even more effort from your side when it comes to investing time in interacting with potential clients. But it’s all worth the trouble.
Super Fast Results
As mentioned above, traditional media take much longer to show results than digital media. It can sometimes take weeks or even months for results to actually show up.
That’s definitely not the case with online marketing wherein results can be viewed in real-time. You can see things like the number of visitors, conversion rates, bounce rates and even things like the most active time of the day.
This all results in taking action faster instead of spending time waiting for results.
When it comes to building brand image, digital marketing has much of an upper hand. This is due to the limited space and frequency that comes along with traditional marketing.
Think about it, you could have an entire website instead of a column in a newspaper. You can connect with people whenever you want with the help of social media platforms.
In this way, consistent brand building can be seen which can’t be pulled off with just a radio or television ad.
Analytics Made Easy
When you opt for digital marketing, it becomes easier to know what’s working for you and what’s not. Using tools like Google Analytics you can find out conversions rates, bounce rates, inbound traffic, profits, etc.
Traditional marketing doesn’t allow marketers to get a clear view of what is happening in real-time, but Digital marketing does. This indeed helps digital marketers stay three steps ahead of those using traditional marketing.
About the author: Diksha Gupta
She is a digital marketing expert from more than 4 years and the founder of Digitally Diksha the best digital marketing company in Jaipur.